80 – Free Christian School Marketing Training from Herzog Foundation Partner Jim McKenzie

On this episode of ⁠⁠⁠⁠ @ChristianPrincipalsPodcast ⁠, Mark and Matt are joined by Jim McKenzie who shares his extensive experience in Christian education and marketing, emphasizing the importance of effective marketing strategies for Christian schools. He discusses common mistakes schools make, the power of word-of-mouth marketing, and the significance of messaging that addresses prospective families’ needs. Jim also highlights the value of utilizing community resources and forming marketing task forces to enhance school visibility and enrollment. He encourages participation in Herzog Foundation training for practical strategies and networking opportunities. The Christian Administrator Spotlight goes out to Mrs.Arica Heise of The Rock School in Florida!

TAKEAWAYS

Jim McKenzie has 30 years of experience in education, primarily in Christian schools.
Effective marketing is crucial for the sustainability of Christian schools.
Word-of-mouth marketing is the most effective way to grow enrollment.
Many schools fail to proactively fuel word-of-mouth marketing.
Messaging should focus on solving problems for prospective families, not just providing information.
Utilizing enthusiastic parents as promoters can significantly aid in enrollment efforts.
Incentivizing promoters can actually de-incentivize their natural enthusiasm.
Creating a marketing task force can help schools manage marketing efforts without a large budget.
Herzog Foundation training offers proven strategies and networking opportunities for school leaders.
Building relationships with local churches can enhance community engagement and visibility.

GREAT LINES